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Staff Bios

Mitzi Montoya


Vice President and University Dean for Entrepreneurship & Innovation
Chair of the Board of Directors for the Center for Entrepreneurship in the W.P.Carey School of Business

Dr. Mitzi Montoya is responsible foadvancing ASU as a leader in entrepreneurship and innovation and for strategic directiofor ASU’s broad portfolio of entrepreneurial and innovative initiatives, including student and faculty entrepreneurship as well as advancement of the entrepreneurial ecosystem. Previously at ASU, Mitzi served as Dean of the College of Technology & Innovation and Vice Provost of the ASU Polytechnic campus. She led thdevelopmenof a nemodefohigheeducation that embedded hands-onreal-world projects in the curriculum. Mitzi established ASU as a national leader in the growing maker movement and developed innovative partnerships to advance higher education, including a partnership with TechShop, which was the first partnership of its kind in the world, uniting a public open prototyping facility with higher education curriculum.  Prior to joining ASU, she held the Zelnak chair in Marketing & Innovation in the Poole College of Management at North Carolina State University where she founded and led the university-wide Innovation Lab.


Mitzi serves on the board of several startup ventures and has advised many organizations on topics related to innovation strategy. Her consulting experience includes worwith organizations such as Center for Creative Leadership, EDUCAUSE, Xerox, Dow Chemical Company, IBMMeaWestvaco, Glaxo Smith Kline, Eli Lilly, Raytheon, Martin Marietta Materials, DaimleChrysler, Cotton Incorporated, Koch/INVISTA, among others.


Mitzi received her Ph.D. in Marketing and Statistics and a B.S. in Applied Engineering Science (General Engineering – Mechanical Systems), both from Michigan State University.  


Tracy Lea


Tracy Lea is the Venture Manager for the Edson Student Entrepreneur Initiative within the Entrepreneurship and Innovation Group at Arizona State University.  Tracy Lea joined the Entrepreneurship and Innovation Group in January 2013 as a venture manager. In that role, she leads the Edson Student Entrepreneur Initiative, working with 20 high-potential student startup companies from ASU. Tracy also led the successful launch of the Alexandria Co-working Network for the group, helping develop a network of collaboration spaces in public libraries across Arizona. In addition, she spearheads the group's military, defense and veteran initiatives designed to drive economic development.

Prior to joining the Entrepreneurship and Innovation Group, Tracy entertained Phoenix as a top-rated radio personality for more than 17 years. In addition to her radio career, she managed artists and operated DreamCatcher Recording Studio as the owner of Tracy Lea Creative. Tracy is also a reservist in the U.S. Navy, serving as a petty officer third class and an avionics technician. An Arizona native, she earned a bachelor's degree in marketing and an MBA from ASU's W. P. Carey School of Business and sits on the school's Alumni Chapter Board.


Jazmin Lopez


Jazmin Lopez is the Venture Specialist for the Edson Student Entrepreneur Initiative. She is in her senior year in the Business Communications program from W.P. Carey School of Business at Arizona State University.